I’ve been thinking about a remark recently regarding workplaces reining in Facebook usage, etc. I can certainly understand the concern about people wasting work time, but as for prohibiting social media use all together during work hours, I have a few observations/suggestions.
To begin, please understand that I am not at all trying to get on a high horse. I think my social media use (during any time of day) has been well within reason, but I would just like to lend another perspective, because broad policy changes like this do concern me. This exact topic came up at the diversity workshop that I attended recently, and several articles have been written about social media use in the workplace, so I just wanted to throw out some thoughts for consideration by the powers that be.
In my little office of four people, there are three age groups represented, so I was especially interested in the section on generational diversity during the recent workshop. We talked about a number of issues, such as how each age group typically likes to be recognized (the “retirement watch” vs. public recognition or non-material perks like time off). We gained an understanding of why the WWII and Boomer generations have such a formal outlook on work attire (“live to work/work to live” and “work isn’t supposed to be fun”), while Gen-Xers and Millennials favor a more casual approach (“work/life balance”).
We also learned about how each group manages time and perceives technology …
Facebook, Twitter, etc. are like the watercooler conversations of yesteryear. Share the news; see what’s new; get back to work. In my humble opinion, they are akin to making a brief, personal phone call – certainly not to be abused but understood in the context that unless one is operating heavy machinery or tending to patients, an employee can still be productive without putting nose to the grind for nine strict hours a day with a 60-minute lunch break.
Researchers at The University of Melbourne released findings from a study this spring about Internet usage in the workplace. You can read the article here, but in brief, what they found was that leisure Internet browsing actually boosted productivity – provided it was carried out within reason.
Companies used to have (and I suppose some still do) two 15-minute breaks and a lunch break. Before my parents retired, they worked for the postal service, and they – literally – had to clock out and clock in for break times. Social media converts that break time into tiny increments, sprinkled throughout the day. In the past, a proud grandparent may have spent 10 minutes strolling the office hallways to show off wallet pictures of her grandbaby to co-workers. Now, she can spend two minutes uploading the same pictures to Facebook and share them with 75 friends at once.
Another interesting discovery is that Millennials (broadly defined as the under-30 set) are more likely to send an email or text message than they are to pick up the phone and call someone. They have been inundated with technology since birth, so it is just another means of communication to them.
I serve on the marketing committee for an academic/corporate relations group that I’ve been a part of for a few years now. One thing we’ve discussed recently is how to engage our members better through social media. The group has a presence on LinkedIn where we can share bulletin board discussions, pose questions of peers and stay connected with group-related news. I also “follow” 25 foundation-related Twitter accounts, which range from the Gates Foundation to the Council on Foundations to Philanthropy Journal. Some of the “tweets” pertain to national policy or press releases, but others are for new grant initiatives and trends. I have found this list to have just as valuable information as skimming the Chronicle of Philanthropy periodical – perhaps even more so, since the updates are done in real-time.
All this is to say: I just want to encourage folks to look at the underlying concern behind this discussion about Facebook, etc. Is the concern that employees will goof off on the job? If that is the rationale, then I’m afraid those employees will just as readily do a crossword puzzle in the morning paper, hang out in the break room or play Solitaire on their computer. Employees found plenty of ways to waste time long before social media – smoke breaks, taking the long route back from the mail room, unnecessarily long bathroom trips … any number of excuses. If, however, the underlying concern is something more along the lines of people saying inappropriate things via social media outlets during work hours, then that could be a separate personnel issue. To me, that falls more into the category of someone caught swearing in the hallway than it does social media, in particular.
For what it’s worth, that’s my $0.02 on the social media matter. I do respect the concern that people can spend too much time involved in social media, but I believe that reasonable usage amounts to no more than a coffee break. If someone is spending too much time online and it is hindering their work performance, then that is a personnel issue and not the fault of social media, in and of itself.